Panel of Providers


Heather Jones
Managing Director & Co-Founder
Filtered Media Pty Ltd

Heather Jones is a 20-year corporate communications and PR specialist, having advised some of the world’s top technology brands and products, including IBM, KitchenAid, Microsoft, Apple, Vitamix and Lenovo, both in Australia and internationally.

She is co-founder and managing director at Filtered Media Pty Ltd - a brand storytelling agency she co-founded in 2011 with her husband and business partner, former Australian Financial Review IT editor, Mark Jones.

Together they lead a team of researchers, journalists, social media natives, video producers and PR specialists to help iconic brands tell their story via integrated PR, production and social media campaigns.

Heather was previously Communications Director, Asia Pacific and Australia & New Zealand for Lenovo, a Fortune 500 PC company. In this career-defining role she managed the regional communications strategy before, during and after its global acquisition of the IBM PC Division in 2005.

Prior to that she was Asia Pacific Communications Manager for IBM Personal Computing Division, responsible for internal and external communications across Australia, New Zealand, Korea, India, Singapore and Japan.

From 2000-2003, she lived and worked in San Francisco, USA as Account Director for Text 100 Public Relations, an international technology PR agency, advising some of Silicon Valley's most well-respected global and local brands, including IBM. She transferred to the US from her role as Account Director at Text 100 Australia where she proudly helped launch the first coloured Apple iMacs.

She holds a Bachelor of Arts (Communications) from the University of Western Sydney.






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