Executive Member

Sara J. Adams
Managing Director, Partner Business Group
Cisco Australia and New Zealand

Sara Adams is Managing Director of the Partner Business Group for Cisco Australia and New Zealand. Adams is responsible for supporting Cisco’s business with more than 1,000 partners, representing the company’s primary route to market. The Australian and New Zealand partner community, which includes systems integrators, value-added resellers, distributors, services and technology partners, expands Cisco’s customer reach with innovative solutions and services based on Cisco technology. Additionally she is responsible for our SMB and Mid-Market sales which have achieved 20% CAGR over the last 3 years turning it into 25% of Cisco’s ANZ total business. She is also a key member of the Cisco ANZ Senior Leadership team.

Adams and her team develop the strategic initiatives and programs that increase profitable growth for partners across enterprise, service provider, mid-market and SMB. Adams is also driven to ensure that partners have the right capabilities and skills to meet customers’ evolving needs, while accelerating market adoption of key industry inflection points such as cloud, business video and enterprise collaboration.

A 15-year veteran of Cisco, Adams has cultivated her extensive sales and management experience through a number of leadership roles in mid-market and SMB sales, services, distribution and product marketing.

Prior to Cisco, Adams worked in various IT companies including Claris, a subsidiary of Apple Computers. Her global industry experience has included positions in Australia, Canada, the United Kingdom and the United States.

Adams is a current co-executive sponsor for the Australia and New Zealand Cisco Connected Women group which focuses on attracting, developing and retaining talented female employees. She was recently awarded the inaugural ARN Women in ICT Award for 2012 for her professional achievement in the industry. She is also an active member of Females in Information Technology and Telecommunications (FITT).

Adams was born in Canada and studied at York University in Toronto. She currently lives in Sydney with her husband and son.


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