Professional Member



Tara Ridley
Director of Enterprise Sales and Operations
Cisco Australia

Tara Ridley is the Director of Enterprise Sales and Operations for Cisco Australia. Ridley’s responsibility is to lead the strategic planning and sales operations for the top-100 companies on the Australian Stock Exchange (ASX).

In this role, Ridley leads a team that spans across multiple industry verticals including Financial Services and Insurance (FSI), retail, manufacturing, transport, mining and utilities. Ridley focuses the team on helping to ensure these top private sector companies are able to navigate critical industry inflection points such as cloud, mobility and video and achieve business outcomes such as increased productivity, competitive advantage and sustainable growth.

A seven-year veteran of Cisco, Ridley has cultivated her extensive sales and management experience through a number of leadership roles including regional sales manager and channel partner management.

Prior to joining Cisco, Ridley was at Macquarie Telecom for 2.5 years and 9 years with Hewlett-Packard in the United Kingdom in a variety of sales and leadership roles.

Tara holds a BA (Hons) Marketing & Business and Post Graduate Dip M in Marketing from the University of Huddersfield in the United Kingdom.






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